Jorge Rodriguez Gerada was born in Santa Clara, Cuba on February 5, 1966. His family immigrated to the US in 1970 and relocated to New Jersey. While in college, he became more aware of the power of art and its ability to impact the community. During this period he became a founding member of the group Artfux. The group was active from mid 1989 to mid 1992. After the rupture of Artfux in 1992, Rodriguez Gerada continued working with the Artfux splinter group Cicada Corps of Artists. Cicada Corps was an entity made up of autonomous artists who would collaborate. During these years he altered countless billboards, was part of numerous exhibitions and undertook guerrilla performances that called the attention of the media for their audacity. All of these activities were focused in and around the New York City area.

In 2002 he started working on the Identity Series: Gigantic charcoal portraits of anonymous people scale the walls of buildings in different cities around the world. These drawings question the controls imposed on public space, the role models that represent us and the type of events that are guarded by the collective memory.

In 2008 he developed his project EXPECTATION, a sand painting made in the likeness of Barack Obama that covers 2 1/2 acres (one hectare) of land with 650 tons of sand and gravel. The reasons that inspired EXPECTATION resonated throughout the world thanks to the massive media coverage (CNN, Reuters, AP, etc).

Rodriguez-Gerada now lives between New York City and Barcelona.