My art career started when I became a founder of the New York City Culture Jamming Movement with the artist group Artfux. Culture Jamming is 'The practice of parodying advertisements and hijacking billboards in order to drastically alter their message' (No Logo, Klein, p280). We realized that the media was very interested in what we were doing. We decided to focus on the disproportionately high amount of damaging products (get drunk quick beverages and menthol cigarette brands) being advertised in poor and minority areas in the Tri State area. The billboard alterations from this time are among my favorites because there was a very clear goal and plan of action. We would illegally alter or replace a tobacco or alcohol ad with a new statement and image that spoke about the negative effects of these products. We would then send out press releases with photos of our exploits. We received a massive amount of attention. Most of the time the press would either print our press releases directly or send a reporter. We considered it a victory every time a newspaper, magazine or newscast let us stand on our soapbox to address this social ill. I like to think that we at least gave a nudge to help get rid of tobacco billboard advertising in the U.S.