Urban art is that extension of art that endorses a sense of unbridled expression. It speaks of an expression of an individual’s fascination for the city. The urban street artists find urban infrastructure to be contributing to their aesthetic value and are proud of the way their cities have developed. The common inspirations of urban street artists are skyscrapers, metros, malls and even flyovers. They view urban landscapes with a sense of pride. It is often seen as a unique combination of graffiti and street art and often endorses a thematization of urban lifestyles. These themes more often than not have a political connect. They speak of the politics of development that takes around them. In other words, urban art, by expressing visually the state of development of a city depicts the political scenario of the place.
•Further, the roots of urban art as an agent of political change can be traced back as early as the French revolution. Together with posters and graffiti poetry, the revolution gained considerable momentum. Thanks to the revolution, the world is now free from the clutches of imperialism. Further, street artists are have, since ages, been fascinated by the malaise that ails the society but are unable to express themselves in a way that can make an impact. In other words, urban art leads to the democratization of the opinion of the public on the political scenario.
•However, it is often seen that a medium as far sighted and as creative as urban art is losing its identity and is struggling to be heard above the din of the loud political hypocrites. What urban artists need to be heard is a sounding board that can make their voices echo to the echelons of the society, via their art. With the right marketing backup, urban art will have the potential to make politics shed its cover to serve people selflessly. Massive Splash, an internet marketing company, is that support that urban art needs to make its presence felt as the agent of political upheaval. The state of the art marketing strategy employed by the consultants of the company will provide urban art, its much needed weapon of mass impact.